CTV

Well-positioned to capitalise on monetisation opportunities across TV and digital: News18's Mitul Sangani

The future of content consumption in a cross-platform borderless media ecosystem

CTV advertising increased from Rs 450 crore to around Rs 1,000 crore in 2023: Madison

Ambuja Cements and ACC leap into CTV with their 'Bharosa Atoot'

Nielsen expands its CTV measurement of YouTube in India

Cost and creative readiness stand out as primary hurdles in CTV advertising space

Amagi's 10th quarterly Fast report unveils 28% increase in Q4 ad impressions

Disney+ Hotstar partners with Xapads to enhance its CTV advertising

Digital agencies struggling due to high dependency on top-tier talent: Amardeep Singh of Interactive Avenues

JioCinema gears up for IPL 2024; hosts roadshow event for advertisers and partners