consumer

Rise in preference for premium products in FMCG, tech, and durables: NielsenIQ

Starcom's September 2024 trend report: A glimpse into dynamic cultural currents

Appliance makers expect 30% growth in festive sales, fueled by e-comm and premiumisation

From Metro announcements to jingles: How audio ads are sneaking into our daily lives

Only 16% of consumers are aware of the DPDP Act: PwC survey on data privacy

Trust erosion hits online shopping: Report finds 34% of Indians faced scams in the past year

Havells India adex rises 45.5% YoY to Rs 130.10 crore in Q2 FY 2025

Gen Z workforce to drive spending to $250 billion by 2025: Report

73% of consumers want brands to show more generosity when times are tough: Study

Govt mandates companies to disclose environmental claims via QR codes and URLs in ads