consumer

Premiumisation continues, but consumer preference shifts to smaller packs: HUL’s Rohit Jawa

Govt unveils draft guidelines for e-commerce platforms, emphasising self-regulation

CCPA asks for additional information from Ola Electric on consumer complaints

Don't generalise Gen Z; focus brand narratives on culture: Kantar on marketing's future

How Black Friday exposes India’s consumer culture

CCPA to issue guidelines for diamond sector on labelling, certification, and misleading terms

Impact of advertising within premium streaming content

CCPA launches investigation into Ola Electric over alleged suppression of service complaints

Dolby and LG team up for #LoveMoviesMoreInDolby co-marketing campaign in India

‘Data reflex, not just collection’: Marketers and publishers talk effective data usage