consumer
‘Data reflex, not just collection’: Marketers and publishers talk effective data usage
Rise in preference for premium products in FMCG, tech, and durables: NielsenIQ
Starcom's September 2024 trend report: A glimpse into dynamic cultural currents
From Metro announcements to jingles: How audio ads are sneaking into our daily lives
Only 16% of consumers are aware of the DPDP Act: PwC survey on data privacy
Trust erosion hits online shopping: Report finds 34% of Indians faced scams in the past year
Havells India adex rises 45.5% YoY to Rs 130.10 crore in Q2 FY 2025
73% of consumers want brands to show more generosity when times are tough: Study