consumer

India holds second spot on global consumer sentiment index despite August decline

Festive online shoppers turn to AI for price tracking, recommendations and gift ideas: Survey

Food labelling must be key trust factor, not just marketing tool: Nidhi Khare

Darpan Sanghvi reveals why even the biggest celebrities can’t save brands with weak fundamentals

Brands, do you know Reddit users are calling you out, unfiltered?

India’s consumer sentiment rises in July despite global uncertainty: LSEG-Ipsos Index

Once upon a marketeer

Lupin sets up LupinLife Consumer Healthcare as independent subsidiary

Butterfly unveals new brand identity

Report reveals 5.4 billion visits driven by aggressive marketing of illegal betting sites