consumer

How does values-driven marketing change ad effectiveness

Govt logs 3,000 GST complaints after rate cuts; e-comm faces tighter checks

Bayer taps IPG as global agency partner for Consumer Health division

Over 75% of Urban Indian shoppers turn to AI for mega sales in 2025

Centre launches dedicated GST complaint category on National Consumer Helpline

More than 50% of Indians prefer local brands for everyday buying

Delhi panel orders Mercedes-Benz to refund Rs 1.78 crore for defective car

Over 87% of households choose health-linked FMCG products: Report

Complan’s iconic jingle returns as a digital sound cue on Zepto checkout

Harsh Deep Chhabra’s playbook for resilient marketing, from crisis-time deals to CTV bets