consumer

62% of Indian consumers use GenAI daily, with 64% using it for brand and product decisions

ASCI launches AdWise to enhance advertising literacy among school children across India

Why your 2026 consumer will date AI, cuddle plush toys and quit the algorithm

Google faces US government in court over ad tech monopoly

YouTube may restore option to message and share videos inside the app

What brands must relearn as India’s consumer economy resets for 2030

Zepto, BigBasket, Zomato among 26 platforms that pledge no dark patterns to govt

How Asia is rewriting global consumer culture and brand playbooks

Zepto CEO admits dark pattern ‘mistake’ as company rolls back controversial features

E-Jagriti sees faster resolutions in 2025 with sharp growth in NRI filings