consumer

Future of brand loyalty in fragmented digital landscape

Dolly Jha steps down as Chief of Product and Research at BARC India

Balancing innovation and humanity: Insights from VML's Future 100 report

Indians seek tax relief, AI protection in budget: Kantar survey

CCPA issues notices to Apple, Ola, and Uber over software and price disparity complaints

Premiumisation continues, but consumer preference shifts to smaller packs: HUL’s Rohit Jawa

Govt unveils draft guidelines for e-commerce platforms, emphasising self-regulation

CCPA asks for additional information from Ola Electric on consumer complaints

Don't generalise Gen Z; focus brand narratives on culture: Kantar on marketing's future

How Black Friday exposes India’s consumer culture