consumer

Insights for brands to leverage shifting attitudes of Indian consumers

‘Emami eyes further acquisitions in D2C space, targeting sectors like nutrition, pet care, health food’

Cable TV operators implement 5-10% tariff hike starting October 1

Brand loyalty is a thing of the past; consumers want to experiment: Varun Koorichh of Diageo

How to unify India’s commerce media ecosystem in a fragmented internet market

OOH adex poised for 15% YoY growth this festive season, say experts

E-commerce platforms shouldn't let algorithms dictate consumer choices: Piyush Goyal

Can marketers escape AI's echo chamber trap?

SC orders Consumer Affairs Ministry to explain drop in consumer complaints within 2 weeks

The science and art of human behaviour in marketing