consumer

Cannes Lions 2024: Consumers are a brand’s muse: Unilever’s Esi Eggleston Bracey

Govt notifies new marketing code for pharma companies

How marketers can go beyond traditional ways of consumer segmentation

Pain points of targeting consumers with complex purchase behaviour in omnichannel landscape

36% of Indian consumers to increase spending across categories in next 6 months: BCG survey

Carat India executes 'Intercepting the laptop buyer behaviour' campaign for Intel on 91mobiles

Most recalled brands during World Cup 2023: Oppo, Thums Up, MRF, Havells, Dream11 get top spots

68% of women take charge of the festive shopping decisions: Carat report

HT Media Group launches consumer festive campaign 'Festival of Gifts'

Navigating the DPDP 2023: A marketer's guide in the new era of data