brands

Commerce, attribution, content-tech are key investment areas for Wavemaker: Shekhar Banerjee

Celebrity couples emerge as brands' top choice for endorsements in 2024

Times OOH launches digital bus shelters in Bengaluru

Brands prioritising customer retention as acquisition costs soar: AdYogi co-founder

Auto brands walk the tightrope of brand building versus performance marketing

dentsu India Media practice adds 80 brands in 2024, billings up 10%

Earning 'Punya' through purpose: Brands embrace purpose-driven marketing at Mahakumbh

Partnering with Gukesh: What brands must consider before an endorsement deal

tgthr makes Khali run in Krafton India’s new game CookieRun

Only 28% of agencies expect marketing budget growth in 2025, vs 46% of brands: Survey