brands

Short ads, subtle integrations? Here’s how YouTube’s ‘Jump Ahead’ feature sparks a creative reckoning

Ventes Avenues and Trophée team up to drive gaming commerce for brands

Experiential marketing takes centre stage at Maha Kumbh 2025

"We're not afraid to say no": How Centrick builds trust and cultivates long-term partnerships

Maha Kumbh is an iconic testbed for brands

Commerce, attribution, content-tech are key investment areas for Wavemaker: Shekhar Banerjee

Celebrity couples emerge as brands' top choice for endorsements in 2024

Times OOH launches digital bus shelters in Bengaluru

Brands prioritising customer retention as acquisition costs soar: AdYogi co-founder

Auto brands walk the tightrope of brand building versus performance marketing