brands

Regional growth and local content fuelling short-form video boom: ShareChat CFO

Maha Kumbh 2025 ends: A look back at branded moments of the maha congregation

Want to save your brand from ‘cancel culture’? Here’s your best bet!

Short ads, subtle integrations? Here’s how YouTube’s ‘Jump Ahead’ feature sparks a creative reckoning

Ventes Avenues and Trophée team up to drive gaming commerce for brands

Experiential marketing takes centre stage at Maha Kumbh 2025

"We're not afraid to say no": How Centrick builds trust and cultivates long-term partnerships

Maha Kumbh is an iconic testbed for brands

Commerce, attribution, content-tech are key investment areas for Wavemaker: Shekhar Banerjee

Celebrity couples emerge as brands' top choice for endorsements in 2024