brand

IPL has evolved from a brand awareness giant to performance marketing powerhouse, says TAM

Behind the scenes: How Taj Mahal Tea and Ogilvy built life-size kettle that plays music

That Sassy Thing raises Rs 6 Cr led by IPV

Saving pennies, wasting pounds: Rajiv Dingra tells brands to ditch credit reselling agencies

Lodha brothers resolve trademark and brand dispute

Instagram’s Locked Reels feature: Here’s what it means for brands and creators

Snitch invites proposals from media agencies for multi-channel campaign

Balancing between sprint and marathon for growth in marketing

US tariffs hit Indian exports: Brands reassess messaging, adex and markets

Principal-based trading thrives amid CCI raids, brands raise concerns