brand

Sony Liv onboards 12 sponsors for KBC season 16

Growing 50% YoY, Rs 400 crore gifting platform IGP splurges Rs 83 crore on marketing

How should brands handle Upgrade Loyalty?

Aditya Birla Group unveils new brand positioning: “A Force for Good”

A closer look at this year’s Cannes Lions Grand Prix-winning campaigns

How Thriwe is building a culture of appreciation through its ‘Earn and Burn’ loyalty programmes

Research & Ranking rebrands itself to ‘Equentis’

ABCD of Emmanuel Upputuru's EFGH

Sociowash secures Tide Arabia's digital mandate

Mondelez and McCann win Client and Agency of the Year at Effie India 2023