brand

Strong brand foundation drives long-term shareholder value: Kantar’s Soumya Mohanty & Deepender Rana

Adios Vistara: What made the 'Aubergine' brand take flight

Viacom18 expects a 30-40% rise in revenue from Bigg Boss Season 18

Regional media adex to increase 15-20% this festive season: Kartik Sharma of OMG India

Sony Liv onboards 12 sponsors for KBC season 16

Growing 50% YoY, Rs 400 crore gifting platform IGP splurges Rs 83 crore on marketing

How should brands handle Upgrade Loyalty?

Aditya Birla Group unveils new brand positioning: “A Force for Good”

A closer look at this year’s Cannes Lions Grand Prix-winning campaigns

How Thriwe is building a culture of appreciation through its ‘Earn and Burn’ loyalty programmes