brand

Video ads to dominate brands’ festive strategies, taking 72% share in channels mix: MiQ

Not just coffee, Tim Hortons brews experiences: Akshat Arora, Head Marketing & Product

Brand loyalty is a thing of the past; consumers want to experiment: Varun Koorichh of Diageo

Strong brand foundation drives long-term shareholder value: Kantar’s Soumya Mohanty & Deepender Rana

Adios Vistara: What made the 'Aubergine' brand take flight

Viacom18 expects a 30-40% rise in revenue from Bigg Boss Season 18

Regional media adex to increase 15-20% this festive season: Kartik Sharma of OMG India

Sony Liv onboards 12 sponsors for KBC season 16

Growing 50% YoY, Rs 400 crore gifting platform IGP splurges Rs 83 crore on marketing

How should brands handle Upgrade Loyalty?