brand

Retail media trap eroding brand building in long-term: Report

Can brands be thought leaders? Traya’s education-led marketing could be the answer

Maha Kumbh: How brands have been winning hearts, not just eyeballs over the years

Bollywood star Vaani Kapoor becomes tiles brand Bonzer7’s brand ambassador

The common sense chronicles: Gen Z and their digital life

Vastrado's India's Got Latent episode breaks viewership record

Magnite’s audience activation solution expands into India and Southeast Asia

YesMadam fiasco: Brands going too far with shock advertising

Band, baaja and brands: Jewellery, fashion and matrimony companies ramp up marketing

E-commerce platform Worthy Cart debuts, targets Rs 20 crore revenue by 2025