brand

YesMadam fiasco: Brands going too far with shock advertising

Band, baaja and brands: Jewellery, fashion and matrimony companies ramp up marketing

E-commerce platform Worthy Cart debuts, targets Rs 20 crore revenue by 2025

DoubleVerify’s new solution to safeguard brands from low-quality AI-generated content

Don't generalise Gen Z; focus brand narratives on culture: Kantar on marketing's future

iQOO partners with 6 e-sports teams and 100+ gamers

How brands are winning in the micro-moments era

Will AI make brands more human?

New York Festivals AME Awards launches 2024 AME report

Ranveer Singh and Nikunj Biyani launch protein wafer bar brand ‘SuperYou’