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The common sense chronicles: Gen Z and their digital life

Vastrado's India's Got Latent episode breaks viewership record

Magnite’s audience activation solution expands into India and Southeast Asia

YesMadam fiasco: Brands going too far with shock advertising

Band, baaja and brands: Jewellery, fashion and matrimony companies ramp up marketing

E-commerce platform Worthy Cart debuts, targets Rs 20 crore revenue by 2025

DoubleVerify’s new solution to safeguard brands from low-quality AI-generated content

Don't generalise Gen Z; focus brand narratives on culture: Kantar on marketing's future

iQOO partners with 6 e-sports teams and 100+ gamers

How brands are winning in the micro-moments era