brand building

Buzzwords vs Impact: How can the industry move beyond the nemesis of overhyping and retrofitting?

'Marketers should measure creativity, creatively, and longitudinally with regards to LTV'

Our work is anchored in data-backed strategic rigour and not personal opinion or gut feeling: T Gangadhar

Why Marico roped in Alia Bhatt for Nihar Naturals after 13-year-long association with Vidya Balan

ROAS vs engagement: What role can magazines play in brand building?

The role of brand building in reducing customer acquisition cost

L&K Saatchi & Saatchi wins integrated mandate of JioMart

Saurav Shaw launches ambition management consulting firm – 'Remarkable Connections'

Amul has shown one doesn't need deep pockets to build a brand: RS Sodhi

Lowe Lintas bags creative mandate for Lifestyle