brand building

Allen appoints Apoorv Sharma as Chief Marketing Officer

TV maintains distinct advantage in long-term brand-building despite digital growth: K Madhavan

Why does 5 Star opt for a 'counterculture' advertising approach to set itself apart?

Uniqlo is on the hunt for a creative agency in India

Can performance marketing despite scoring highest on ROI, lead to brand building?

In-depth: 'Purpose-driven advertising should first solve the purpose of brand's existence'

Jewellery brands betting big on regional language newspapers

Myntra's 'Rising Stars' programme to help 200 D2C fashion and lifestyle brands scale

Buzzwords vs Impact: How can the industry move beyond the nemesis of overhyping and retrofitting?

'Marketers should measure creativity, creatively, and longitudinally with regards to LTV'