brand building

Marico eyes Saffola foods to surpass edible oil business, says CEO

Britannia to reinforce market leadership with brand-building investments and innovations: Varun Berry

Famous Innovations wins creative duties for Nilkamal Sleep

Marico bets on brand building, eyes long-term equity as Q1 margins stay tight

Probo appoints Spardha Pandey as Head of PR and Communications

Adoption of brand building increasing on retail media: Medhavi Singh of Criteo

Think brand, not conversions, when advertising on CTV: Frodoh founder

Growth of streaming resulting in revival of TV: GroupM’s Ashwin Padmanabhan

It is easy to make noise, but much tougher to sustain relevance: Govind Pandey of TBWA India

Retail media trap eroding brand building in long-term: Report