brand building

Retail media trap eroding brand building in long-term: Report

Marketers focus on long-term brand building and storytelling amid pressure for quick wins

Global brands miss out on $3.5 trillion in value due to overfocus on short-term gains: Study

After strengthening its ad revenue arm, Quora shifts gears to focus on subscription revenue from Poe

IPL is all about value creation for brands vs a pricing story for Disney Star: Ajit Varghese

We aim to grow by 30% YoY in 2024: FCB Kinnect's Rohan Mehta

Allen appoints Apoorv Sharma as Chief Marketing Officer

TV maintains distinct advantage in long-term brand-building despite digital growth: K Madhavan

Why does 5 Star opt for a 'counterculture' advertising approach to set itself apart?

Uniqlo is on the hunt for a creative agency in India