brand building

Marico bets on brand building, eyes long-term equity as Q1 margins stay tight

Probo appoints Spardha Pandey as Head of PR and Communications

Adoption of brand building increasing on retail media: Medhavi Singh of Criteo

Think brand, not conversions, when advertising on CTV: Frodoh founder

Growth of streaming resulting in revival of TV: GroupM’s Ashwin Padmanabhan

It is easy to make noise, but much tougher to sustain relevance: Govind Pandey of TBWA India

Retail media trap eroding brand building in long-term: Report

Marketers focus on long-term brand building and storytelling amid pressure for quick wins

Global brands miss out on $3.5 trillion in value due to overfocus on short-term gains: Study

After strengthening its ad revenue arm, Quora shifts gears to focus on subscription revenue from Poe