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brand building

Probo appoints Spardha Pandey as Head of PR and Communications Marketing
Probo appoints Spardha Pandey as Head of PR and Communications
By BestMediaInfo Bureau
Jun 09, 2025 16:36 IST 1 Min read
Medhavi Profile pic 1 Digital
Adoption of brand building increasing on retail media: Medhavi Singh of Criteo
By BestMediaInfo Bureau
Mar 13, 2025 09:43 IST 4 Min read
Samsung CTV Digital
Think brand, not conversions, when advertising on CTV: Frodoh founder
By Lalit Kumar
Feb 25, 2025 10:47 IST 3 Min read
Ashwin Padmanabhan Advertising
Growth of streaming resulting in revival of TV: GroupM’s Ashwin Padmanabhan
By Akansha Srivastava
Feb 24, 2025 10:39 IST 8 Min read
Govind Pandey Interviews
It is easy to make noise, but much tougher to sustain relevance: Govind Pandey of TBWA India
By Akansha Srivastava
Feb 19, 2025 11:02 IST 11 Min read
Brand-building Insights
Retail media trap eroding brand building in long-term: Report
By BestMediaInfo Bureau
Jan 17, 2025 06:54 IST 4 Min read
CNN report Marketing
Marketers focus on long-term brand building and storytelling amid pressure for quick wins
By BestMediaInfo Bureau
Nov 06, 2024 08:59 IST 3 Min read
Interbrand-im Marketing
Global brands miss out on $3.5 trillion in value due to overfocus on short-term gains: Study
By BestMediaInfo Bureau
Oct 10, 2024 13:37 IST 3 Min read
Vinay-Pandey Digital
After strengthening its ad revenue arm, Quora shifts gears to focus on subscription revenue from Poe
By Akansha Srivastava
Jun 11, 2024 09:40 IST 5 Min read
IPL is all about value creation for brands vs a pricing story for Disney Star: Ajit Varghese Television
IPL is all about value creation for brands vs a pricing story for Disney Star: Ajit Varghese
By Akansha Srivastava
Feb 14, 2024 10:31 IST 7 Min read
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