BARC
'Rivalry week' adds 2.1 crore new viewers on Disney Star Network; Ratings up 44%
Star Sports adds 2.5 crore new viewers in week 4 of IPL; ratings up by 27%
9.32 crore kids tune in to watch IPL on TV, up 58.7% over last year: Star Sports
IPL 2023 records highest-ever HSM reach on TV in the league's history