Pro Kabaddi League records 213 mn viewers in first 6 weeks on Star Sports

Star Sports, the official broadcaster of the Pro Kabaddi League, has recorded 213 million viewers in the first 68 matches of Season 10. This signifies a growth of 16% in reach compared to the previous season, as reported by BARC. 

The sports channel said that PKL has become the second most-watched league with 213 million viewers in the first six weeks. 

It stated, “Kabaddi has become the only sport outside cricket to cross the 200 million mark. The tournament has already achieved 96% of last season’s total reach.”

The watch time increased by 18% increase to exceed 30 billion minutes, along with a 25% rise in TVR (Source: BARC India Urban 15+MAB) compared to Season 9, said the channel. 

A Star Sports Spokesperson said, “Kabaddi has firmly established itself as India's second most loved sport. Kabaddi's success story is deeply rooted in its ability to resonate with both urban and rural audiences, creating a unifying thread that binds communities together. The caravan format, returning after a four-year hiatus, has brought novelty and excitement, connecting the sport with fans across diverse regions. The active participation of top celebrities at various venues has significantly heightened the league's visibility and appeal. We express gratitude to fans for their continued support and passion for India’s sport and look forward to making the 10^th season truly memorable.” 

The league returned to a multi-city caravan-style format, complemented by celebrity associations featuring some of the biggest superstars like Amitabh Bachchan, Akshay Kumar, Hrithik Roshan, Ballaya, Sudeep Kiccha, Tiger Shroff, Pankaj Tripathi, Vicky Kaushal, Manoj Bajpayee, and many more.

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