BARC

MIB strips landing pages from TRP: Industry debates feasibility and warns of pitfalls

Landing pages curb: Advertisers see cleaner planning, stronger ad-rate leverage

Explained: I&B Ministry’s blueprint to strip landing-page viewership from TV ratings

MIB proposes removing landing-page counts from viewership data; sets an 80,000-sample floor

TRP guidelines to go through multiple rounds of consultation, says I&B Ministry

The great Indian TV tangle: policy chaos, power clash and a medium in limbo

Exclusive: Zee urges I&B to seek CCI sign-off; backs one trading currency

IBDF flags conflict-of-interest risks in govt’s TV ratings revamp

IBDF set to oppose government’s move to open TV audience measurement

‘If CCI probe on ad agencies only about price, then it’s wrong’: AAAI President