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First 18 matches of DP World ILT20 garner over 161 mn viewership: Zee Entertainment

Stating BARC data, Zee Entertainment said that the cricket series has become the world’s second most-watched T20 league, with 46% reach coming from women audience

DP World ILT20 has garnered a viewership of over 161 million in India in the first 18 matches, according to Zee Entertainment (Source: BARC; 2+ India U+R, TV+ OOH, Live+PPL, 1st 18 Matches).

“The cricket series has become the world’s second most-watched T20 league, with 57% of the audience being under the age of 30,” said the broadcast company stating BARC data.

The league has so far attracted 46% reach from women audience who tuned in to Zee’s 10 linear channels to watch the cricketing action live from various venues across UAE, stated Zee. 

The cricket tournament’s first 18 matches witnessed 57% of the audience watching from the NCCS AB category.

The franchise-style tournament with six teams and 34 matches, is currently being played across the UAE. 

All single header matches are broadcast Live at 8 pm India prime time. The afternoon match on the double-header’s day starts at 4 pm.

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