505 mn viewers tuned in to watch IPL 2023 final match on Star Sports Network; ratings up 32%

Disney Star said that a total of 505 million viewers tuned in to the IPL 2023 live broadcast on the Network, making it the it the first cricket tournament to register over half a billion viewers. (Source: BARC 2+ including OOH).

Disney Star said it has accumulated 427.1 billion minutes of watch time for the live broadcast of the matches. Furthermore, the broadcaster said it has witnessed an year-on-year growth of 32% in match TVR, compared to the last edition. (Source: BARC 2+U+R including OOH)

The Finals between GT and CSK registered a peak concurrency of 6.41 crore- the highest for IPL 2023.

Additionally, 47 out of 74 matches registered peak concurrency of more than 30 million. In the Hindi Speaking Markets, 334 million fans watched the tournament, a growth of 47% compared to the last edition.

As per the channel, viewership among kids also increased by 64% compared to the last edition.

The broadcaster also said that an incredible 101 million viewers tuned in to the HD broadcast. This number is three times higher compared to last year, demonstrating the growing preference for high-definition sports viewing.

Sanjog Gupta, Head – Sports, Disney Star, said, "We are thankful for the overwhelming support of our fans, who joined us in our journey to make Tata IPL 2023 the most-watched Cricketing event in India's broadcast history. From last ball nail-biters to high-scoring thrillers, from the addition of the impact player rule to the emergence of future stars, from the last spot on the playoffs being decided in the last league stage match to the tournament winner being decided on the final ball, this edition of IPL has been special in many ways. Countless memories will be etched in cricket history including the fact that is the first time that half a billion viewers tuned in for a Cricket tournament.”

“We would also like to express our sincere appreciation for the BCCI, the players, and the franchisees for putting on such a spectacle. We believe our #BetterTogether campaign and world-class coverage of the event bolstered the efforts of the entire ecosystem. As we celebrate this historic IPL season, we are energised to continue pushing the boundaries and delivering exceptional cricket experiences across linear and digital screens to fans across the country,” he added.

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