cricket

How brands turned India’s World Cup win into a marketing moment

Test Twenty launches as new cricket format, Centrick appointed as design agency

Beyond cricket: JioStar’s Ishan Chatterjee sees a bigger, more inclusive sports economy

Seagram’s Royal Stag brings in Sidharth Malhotra, Badshah, Naga Chaitanya and Payal Dhare as ambassadors

Supreme Court petition seeks cancellation of India-Pakistan Asia Cup T20 Match

India's fast bowler Mohammed Siraj partners with Skechers for cricket footwear

BCCI rules out stop-gap sponsor, seeks long-term partner till 2027 ODI World Cup

Emerging Sports capture growing interest among Indian youth

Karnataka CM orders arrest of RCB, KSCA, and event firm officials over stadium stampede

Hell Energy Drink appoints cricketer Shreyas Iyer as face of brand in India