Bigg Boss season 17 clocks 162 mn viewers, 92 bn viewing minutes: Colors

Colors said that the show garnered a reach of 34.1 billion, 15 billion views, 2.3 billion conversations, and a 99% share of voice

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Bigg Boss season 17 clocks 162 mn viewers, 92 bn viewing minutes: Colors

The reality show Bigg Boss attracted 162 million viewers and accumulating 92 billion viewing minutes (Source: BARC, All India U+R, 2 + NCCS ALL, TV + OOH TV, Original + Repeats, Colors SD + HD), said Colors quoting BARC data.

Colors further shared that the show dominated the non-fiction category. “The show garnered a reach of 34.1 billion, 15 billion views, 2.3 billion conversations, and a 99% share of voice,” it added.

On January 28, the show aired its Grand Finale, where Munawar Faruqui took home this year’s winner’s trophy. The winner earned the prize money of Rs 50 lakh and a brand-new Hyundai Creta. Abhishek Kumar and Mannara Chopra were the first and second runners-up who gave the victor a tough fight, leaving the viewers in nail-biting suspense.

Hosted by Salman Khan, Hyundai and Appy Fizz co-present ‘Bigg Boss’ 17 co-powered by Dabur Chyawanprash, Tresemme and Parle Platina Hide & Seek Cookies, Special Partner Ching’s Schezwan Chutney, Smart Lock Screen Partner Glance and Hygine partner, Haarpic saw the master of the house pick favourites for the first time.

Alok Jain, President – General Entertainment, Viacom18, said, “Colors is immensely proud to have reshaped the landscape of reality television and set new benchmarks for audience engagement through our four-month-long festival of incredible entertainment, Bigg Boss. Continuing the course of massive fandom, sky-high viewership and trending social media conversations, this season has not just concluded on a high but has also expertly paved the way for the next one. We thank the ever-growing fanbase that the show has earned over the years for being part of its glorious legacy and making this edition a success. Congratulations to Munawar, for winning the season and the hearts of millions of viewers.”

Deepak Dhar, Founder and Group CEO, Banijay Asia and Endemol Shine India, said, “As we bid adieu to the yet another electrifying season of Bigg Boss, it’s evident that our viewers, who've cherished this show for 15 years, have formed an even stronger bond. This year, behind our lenses, contestants navigated the maze of challenges- dealing with interpersonal relations, sharing their stories of triumphs, resolving conflicts, and overcoming language barriers. We extend our best wishes to Munawar Faruqui the crowned champion, and to all contestants who are going home as much bigger names in the industry. Surviving in this house is no ordinary feat and they have brilliantly mastered it! We are proud to say that Bigg Boss remains the cultural heartbeat of television, concluding yet another blockbuster season with COLORS.” 

Salman Khan was joined by Ajay Devgn and R Madhavan, who graced the finale while promoting their upcoming film, "Shaitaan".

The grand finale also had Madhuri Dixit and Suneil Shetty promoting the upcoming dance reality show, "Dance Deewane". The atmosphere bubbled with laughter as Bharti Singh infused the set with her trademark humor, joined by Sohail and Arbaaz Khan.

Adding to the merriment, comedian Krushna Abhishek, transformed into various characters alongside Sudesh Berry, injecting a delightful dose of fun into the proceedings. Amidst the excitement, the endearing Abdu Rozik stole hearts, leaving an impression not only on Madhuri Dixit but also on former contestant Isha Malviya, whom he confessed to having a crush on. As the curtains drew close, Karamm Rajpal and Tripti Mishra were seen promoting their new show, "Qayaamat Se Qayaamat Tak".

Salman Khan BARC Deepak Dhar bigg boss social media Viacom18 Colors Endemol India