Top Advertising, Marketing and Media news headlines of today - Nov 4, 2025

The company is experimenting with integrating ads into its AI interfaces while maintaining focus on product experience and understanding user reactions to new formats. Read more...

The rise in marketing spends was the sharpest among Airtel’s controllable cost heads during the quarter. Read more...

Omaxe’s collaboration with Kaur reinforces its commitment to creating spaces that encourage youth participation in sports and support inclusive community growth. Read more...

Existing ChatGPT Go subscribers who originally signed up on the web or via Google Play will have their next billing date pushed back by 12 months automatically. Read more...

The actor, who has previously hosted shows such as "MTV Roadies" and "MTV Love School", said returning to host another show on MTV is like "homecoming" for him. Read more...

Through this collaboration, FCB Ulka will guide Bajaj Consumer Care’s brand storytelling and creative strategy across media as it deepens presence in beauty and personal care. Read more...

Before joining Motilal Oswal Financial Services in April 2024, Walunj worked with Nippon India Life Asset Management. Read more...

With Recommendation and Music Community joining its portfolio, Creativefuel deepens its role in shaping India’s evolving digital and cultural media networks. Read more...

With 31 years in marketing and strategy, Sharma will integrate behavioural science and tech under WolfzHowl’s StraTech model across India and Southeast Asia. Read more...

Kulkarni brings nearly two decades of expertise across finance, audit, and governance from global roles at Thermo Fisher Scientific, Ernst & Young, and Welspun Group. Read more...

Conceptualised by Dentsu Creative Webchutney, the campaign captures the flavour, nostalgia, and everyday happiness of family meals. Read more...

The agreement covers the next three seasons, with matches to air on Zee Sports and stream on Zee5, the companies said. Financial terms were not disclosed. Read more...

Prior to this elevation, Swamy served as Regional Director for Google Play, covering India, Southeast Asia, Australia, and New Zealand. Read more...

Delivery forms about 40% of Westlife Foodworld’s revenue, and the 20-minute model tested in select markets is expected to boost same-store sales by 3%–5% over two years. Read more...

Researchers suggest that hybrid ‘pay-or-consent’ models could help digital platforms maintain profitability, uphold privacy standards, and strengthen long-term user trust. Read more...

Prashant Parameswaran has resigned as President, Soulfull Business, with effect from December 15, 2025. Read more...

This strategy rests on a carefully orchestrated marketing mix that integrates community engagement, co-marketing, reverse demand generation, influencer partnerships, and a future-facing focus on AI and emerging devices. Read more...

In a market that often celebrates growth at any cost, collecting data for data’s sake has become the marketing equivalent of FOMO: noisy, expensive, and strategically hollow. Read more...