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- Jan 16, 2026 10:23 IST
Spykar blends AI and creator culture in ‘Made to Fit Every Story’ campaign
Set in everyday digital moments, the films use a female-led lens, humour and AI-powered visuals to reframe masculinity and show how online expectations shape identity. Read more...
- Jan 16, 2026 09:37 IST
Bajaj Auto bets on deep agency partnerships, pushes back against in-housing and fragmentation
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Sumeet Narang Sumeet Narang, President – Marketing, Bajaj Auto, says the company is resisting in-housing and project-based agency models, and is instead backing fewer, long-term partners across media, creative, social and influencers to drive accountability and brand consistency. Read more...