Top Advertising, Marketing and Media news headlines of today - Jan 16, 2026

Follow BestMediaInfo, stay ahead with the latest developments, including top people movements, in the domain of advertising and marketing across all business categories

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  • Jan 16, 2026 18:38 IST

    Prasar Bharati 95th DD Free Dish e-auction, new MPEG-2 prices notified

    Broadcasters can apply online until 3:00 PM on Jan 21, 2026, with the mid-year auction starting at reserve prices from Rs 2.63 crore to Rs 1.14 crore across multiple buckets. Read more...



  • Jan 16, 2026 18:33 IST

    Super 7 ad of the week: How campaigns are turning small moments into big stories

    BestMediaInfo.com curates the most talked-about ads that made an impact last week across brands and platforms. Read more...



  • Jan 16, 2026 17:57 IST

    Sachin Tendulkar’s sports and athleisure brand Ten X You enters Myntra

    The digitally native sports and athleisure brand launches its marketplace presence with a wide footwear and apparel range designed for everyday and professional sport. Read more...



  • Jan 16, 2026 16:57 IST

    Cloudflare acquires Human Native to enhance AI-ready structured content

    The acquisition brings Human Native’s expertise in licensed, high-quality multimedia data to Cloudflare, supporting developers and content owners in controlling AI access and monetisation. Read more...



  • Jan 16, 2026 15:51 IST

    Sonali Singh joins Switch Mobility as Head of Marketing

    With extensive experience across brand management, digital strategy, campaign execution Singh has led major initiatives at Tata Motors, BSH, Panasonic, Deloitte, and HCL. Read more...



  • Jan 16, 2026 15:47 IST

    Black Dog Soda appoints Emilia Clarke as global brand ambassador

    The association aligns with the brand’s ‘Savour the Pause’ positioning, centred on mindfulness, presence and stepping back from constant digital engagement. Read more...



  • Jan 16, 2026 15:29 IST

    SPNI forays into South, elevates Rajaraman Sundaram as CCO

    Sundaram brings experience across Disney Star, Viacom18 and Asianet, with a track record in content strategy, regional leadership and shaping programming for competitive Indian markets. Read more...



  • Jan 16, 2026 15:25 IST

    Business Today names jury for 30th edition of BT-KPMG Best Banks

    Chaired by former SBI chairman Dinesh Kumar Khara, the jury will evaluate leadership and performance across India’s banking sector ahead of the January 16 deliberations. Read more...



  • Jan 16, 2026 15:24 IST

    Thums Up refreshes brand identity after more than 20 years

    The cola brand introduces a refreshed logo and design system developed with Superultrarare, marking a shift in how it presents itself to a new generation. Read more...



  • Jan 16, 2026 12:57 IST

    Sony Pictures shifts to combined linear and digital model, rejigs leadership

    SPNI said it will appoint a new head for its digital operations soon, with the current MD & CEO Gaurav Banerjee providing interim oversight of the vertical. Read more...



  • Jan 16, 2026 12:51 IST

    Odisha man moves consumer court against Salman Khan, Hrithik Roshan over soft drink ad

    The complaint, filed in Kalahandi district, alleges misleading claims of strength and energy in a beverage commercial and seeks symbolic compensation of Re 1. Read more...



  • Jan 16, 2026 12:47 IST

    Cornitos questions how K-culture is repeatedly framed in food advertising

    Created with The Crayons Network, the satirical films move away from familiar K-pop, K-drama and beauty cues, instead calling out the repetition shaping Korean-flavoured food advertising. Read more...



  • Jan 16, 2026 11:57 IST

    Havas wins five-year European Commission communication framework mandate

    The Paris-headquartered group will support EU institutions across Member States, strengthening its position as a leading pan-European strategic communications partner. Read more...



  • Jan 16, 2026 11:46 IST

    Paramount fails to win fast-track order in Warner Bros Discovery merger-disclosure lawsuit

    The Chancery Court said Paramount failed to show irreparable harm, as it challenges Warner Bros Discovery’s preference for Netflix’s $82.7 billion deal. Read more...



  • Jan 16, 2026 11:40 IST

    Mondelez India trims ad spends 5% to Rs 1,521 crore in FY25

    Cadbury maker’s profit drops to Rs 12.47 crore, while total income falls 8.56 per cent; royalties ease and total expenses rise 13.23 per cent. Read more...



  • Jan 16, 2026 11:34 IST

    Exclusive: Honda Cars India puts media mandate on pitch

    Sources said the account size is pegged at around Rs 100 crore, with agency presentations expected to begin on January 17, 2026. Read more...



  • Jan 16, 2026 10:23 IST

    Spykar blends AI and creator culture in ‘Made to Fit Every Story’ campaign

    Set in everyday digital moments, the films use a female-led lens, humour and AI-powered visuals to reframe masculinity and show how online expectations shape identity. Read more...



  • Jan 16, 2026 09:37 IST

    Bajaj Auto bets on deep agency partnerships, pushes back against in-housing and fragmentation

    Sumeet-Narang
    Sumeet Narang

    Sumeet Narang, President – Marketing, Bajaj Auto, says the company is resisting in-housing and project-based agency models, and is instead backing fewer, long-term partners across media, creative, social and influencers to drive accountability and brand consistency. Read more...



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