WARC
B2B campaigns with clear Customer Promise, 3x more likely to increase market share: WARC
Adding short-form video to media mix boosts brand recognition by 20%: WARC report
93% of 18-24s engage with sport on social media at least weekly: WARC
Coca-Cola has the highest conversion rate from creativity to effectiveness: WARC
Global Linear TV consumption expected to decline by 1.9% in 2024: WARC