WARC

Balancing between sprint and marathon for growth in marketing

Ad market faces slowdown: Auto, retail, and tech sectors cut budgets

WPP tops WARC’s 2025 Media 100 List

Podcasts are thriving, but ad spend growth remains a challenge

Retail media trap eroding brand building in long-term: Report

Only 28% of agencies expect marketing budget growth in 2025, vs 46% of brands: Survey

65% of marketers expect a better business environment in 2025: WARC Marketer's Toolkit 2025

Marketers should move away from binary view of brand versus performance marketing

Baby Boomers: The wealthiest generation is tuning in online

48% of strategists feel their client doesn’t pay enough: WARC study