WARC

How does values-driven marketing change ad effectiveness

Agencies sideline strategy even as client demand spikes in volatile environment

Meta, Google and Amazon edging toward 60% of global ad market share by 2030

Global ad spend on linear TV falls to $143.9bn as streaming accelerates

WARC outlines themes behind Cannes Creative Effectiveness Lions 2025 winners

Social and video are the new search engines for Gen Z

Why marketers are selling creativity as risk management to the C-Suite

AI push powers Amazon, Meta, and Google to control over half of global ad market

Goafest 2025 channels Cannes Lions in Goa: Adds wellness, sports, youth mentorship

Experiments, pricing power, and AI to drive marketing measurement in 2025