WARC
Agencies sideline strategy even as client demand spikes in volatile environment
Meta, Google and Amazon edging toward 60% of global ad market share by 2030
Global ad spend on linear TV falls to $143.9bn as streaming accelerates
WARC outlines themes behind Cannes Creative Effectiveness Lions 2025 winners
Why marketers are selling creativity as risk management to the C-Suite
AI push powers Amazon, Meta, and Google to control over half of global ad market
Experiments, pricing power, and AI to drive marketing measurement in 2025