WARC

How mid-market marketers are using AI to boost marketing effectiveness

Retail media to overtake TV ad spends in 2026

Highly awarded creative work is nearly twice as effective, but only when brands commit

How does values-driven marketing change ad effectiveness

Agencies sideline strategy even as client demand spikes in volatile environment

Meta, Google and Amazon edging toward 60% of global ad market share by 2030

Global ad spend on linear TV falls to $143.9bn as streaming accelerates

WARC outlines themes behind Cannes Creative Effectiveness Lions 2025 winners

Social and video are the new search engines for Gen Z

Why marketers are selling creativity as risk management to the C-Suite