WARC

WARC outlines themes behind Cannes Creative Effectiveness Lions 2025 winners

Social and video are the new search engines for Gen Z

Why marketers are selling creativity as risk management to the C-Suite

AI push powers Amazon, Meta, and Google to control over half of global ad market

Goafest 2025 channels Cannes Lions in Goa: Adds wellness, sports, youth mentorship

Experiments, pricing power, and AI to drive marketing measurement in 2025

Newsbrand ad spend drops 33% since 2019; India defies trend: WARC

Balancing between sprint and marathon for growth in marketing

Ad market faces slowdown: Auto, retail, and tech sectors cut budgets

WPP tops WARC’s 2025 Media 100 List