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Star Plus

Kyunki Saas Bhi Kabhi Bahu Thi Television
What makes JioStar confident Kyunki can be the next brand-building powerhouse?
By Akansha Srivastava
Jul 17, 2025 08:01 IST 3 Min read
Ajit Varghese Television
Kyunki leads JioStar’s cross-screen strategy as brands demand unified reach
By Akansha Srivastava
Jul 15, 2025 11:09 IST 5 Min read
Smriti Irani as Tulsi Virani in Kyunki Saas Bhi Kabhi Bahu Thi Television
Inside JioStar’s mega pitch: Rs 22.5 crore TV+digital sponsorship slots for ‘Kyunki’ return
By Akansha Srivastava
Jul 11, 2025 11:20 IST 3 Min read
Kyunki Saas Bhi Kabhi Bahu Thi Television
Star Plus signs 4 sponsors as ‘Kyunki Saas Bhi Kabhi Bahu Thi’ returns with Smriti Irani
By BestMediaInfo Bureau
Jul 08, 2025 10:47 IST 2 Min read
Parinda Singh Television
SPNI names Parinda Singh Head of Marketing - Hindi movies cluster and Sony Marathi
By BestMediaInfo Bureau
Jan 28, 2025 20:40 IST 2 Min read
tp stp OTT
Tata Play’s ‘Superhit Serials’ brings back Star Plus’ serials of 2000s
By BestMediaInfo Bureau
Aug 13, 2024 15:10 IST 2 Min read
Are advertisers losing interest in Horror Shows on GECs? Television
Are advertisers losing interest in Horror Shows on GECs?
By Sakshi Sharma
Nov 01, 2023 09:59 IST 10 Min read
With impact properties, GECs remain optimistic despite challenges from cricketing events this festive season Television
With impact properties, GECs remain optimistic despite challenges from cricketing events this festive season
By Sakshi Sharma
Aug 25, 2023 11:03 IST 6 Min read
Star Plus' Sunday primetime ratings have doubled with 7-day programming: Kevin Vaz Television
Star Plus' Sunday primetime ratings have doubled with 7-day programming: Kevin Vaz
By Sakshi Sharma
Apr 06, 2023 09:57 IST 4 Min read
In-depth: How GECs' push for week-long fiction programming is fairing In-depth
In-depth: How GECs' push for week-long fiction programming is fairing
By Sakshi Sharma
Feb 24, 2023 10:18 IST 5 Min read
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