Star Plus

Star Plus signs 4 sponsors as ‘Kyunki Saas Bhi Kabhi Bahu Thi’ returns with Smriti Irani

SPNI names Parinda Singh Head of Marketing - Hindi movies cluster and Sony Marathi

Tata Play’s ‘Superhit Serials’ brings back Star Plus’ serials of 2000s

Are advertisers losing interest in Horror Shows on GECs?

With impact properties, GECs remain optimistic despite challenges from cricketing events this festive season

Star Plus' Sunday primetime ratings have doubled with 7-day programming: Kevin Vaz

In-depth: How GECs' push for week-long fiction programming is fairing

GECs' fortunes at stake as they trail behind News18 India in reach

Star Plus' 7-day fiction play: Is it a well-thought-out strategy?

Star Plus extends fiction shows to seven days a week