Sneha Kumari

T20 World Cup – Want to buy ad slots in ICC T20 World Cup? This is what you will have to pay

Star Plus' 7-day fiction play: Is it a well-thought-out strategy?

There will be a higher demand for impact properties this festive season: Mona Jain of ABP Network

Moonlighting is here to stay: How is the advertising industry tackling it?

Will cable operators sustain a 5G assault on linear TV?

In-depth: Are traditional advertisers getting wary of spending on cricket?

TV channels aren't lagging behind OTTs in deploying larger-than-life marketing tactics: Viacom18's Sapangeet Rajwant

Brands to splurge on Connected TV advertising this festive season

Television combined with measurability and high engagement gives CTV an edge over others: Rahul Talwar of Max Life

Reality TV shows to attract surreal attention from brands this festive season