Sneha Kumari

AVOD revenue to see growth from SME advertisers in next 3-4 years: Nikhil Gandhi of MX Media

Misconception that only high-end brands advertise on CTVs, FMCG and CPG offerings are also expanding: Gavin Buxton of Magnite

Targeting women in Tier 2 and 3 cities – drivers of next growth phase for brands

In-depth: Does the new TV news pecking order reflect in ad rates?

After two dull years, news broadcasters hopeful of a bumper festive season in 2022

Connected TV Advertising: Should brands deal directly with content platforms or go down the programmatic route?

Lego's branded content to hit Indian television and OTT platforms soon

In-depth: Broadcasters hopeful of strong ad revenue growth this festive season

Voot's audience base increased by 30% in last one month, says Chanpreet Arora of Viacom18 Digital Ventures

Does generating FOMO in consumers to create artificial demand work as a marketing tactic?