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Sneha Kumari

AVOD revenue to see growth from SME advertisers in next 3-4 years: Nikhil Gandhi of MX Media OTT
AVOD revenue to see growth from SME advertisers in next 3-4 years: Nikhil Gandhi of MX Media
By Sneha Kumari
Sep 07, 2022 09:46 IST 4 Min read
Misconception that only high-end brands advertise on CTVs, FMCG and CPG offerings are also expanding: Gavin Buxton of Magnite Digital
Misconception that only high-end brands advertise on CTVs, FMCG and CPG offerings are also expanding: Gavin Buxton of Magnite
By Sneha Kumari
Sep 01, 2022 09:29 IST 4 Min read
Targeting women in Tier 2 and 3 cities – drivers of next growth phase for brands Marketing
Targeting women in Tier 2 and 3 cities – drivers of next growth phase for brands
By Sneha Kumari
Aug 25, 2022 04:29 IST 5 Min read
In-depth: Does the new TV news pecking order reflect in ad rates? In-depth
In-depth: Does the new TV news pecking order reflect in ad rates?
By Sneha Kumari
Aug 24, 2022 04:56 IST 6 Min read
After two dull years, news broadcasters hopeful of a bumper festive season in 2022 Television
After two dull years, news broadcasters hopeful of a bumper festive season in 2022
By Sneha Kumari
Aug 22, 2022 03:59 IST 5 Min read
Connected TV Advertising: Should brands deal directly with content platforms or go down the programmatic route? In-depth
Connected TV Advertising: Should brands deal directly with content platforms or go down the programmatic route?
By Sneha Kumari
Aug 16, 2022 04:31 IST 6 Min read
Lego's branded content to hit Indian television and OTT platforms soon Marketing
Lego's branded content to hit Indian television and OTT platforms soon
By Sneha Kumari
Aug 11, 2022 03:40 IST 4 Min read
In-depth: Broadcasters hopeful of strong ad revenue growth this festive season In-depth
In-depth: Broadcasters hopeful of strong ad revenue growth this festive season
By Sneha Kumari
Aug 09, 2022 03:48 IST 6 Min read
Voot's audience base increased by 30% in last one month, says Chanpreet Arora of Viacom18 Digital Ventures OTT
Voot's audience base increased by 30% in last one month, says Chanpreet Arora of Viacom18 Digital Ventures
By Sneha Kumari
Aug 08, 2022 04:17 IST 3 Min read
Does generating FOMO in consumers to create artificial demand work as a marketing tactic? Marketing
Does generating FOMO in consumers to create artificial demand work as a marketing tactic?
By Sneha Kumari
Jul 21, 2022 03:31 IST 6 Min read
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