Sneha Kumari

By being agile, aspirational and sustainable, brands can encourage consumers to continue spending on them: Kantar's Soumya Mohanty

By being agile, aspirational and sustainable, brands can encourage consumers to continue spending on them: Kantar's Soumya Mohanty

By Sneha Kumari

Jul 18, 2022 04:58 IST logo

6 Min read

News channels see next bastion of growth in connected TV

News channels see next bastion of growth in connected TV

By Sneha Kumari

Jul 11, 2022 04:37 IST logo

4 Min read

Aiwa plans mega comeback in Indian market, eyes $1 billion revenue in 5 years

Aiwa plans mega comeback in Indian market, eyes $1 billion revenue in 5 years

By Sneha Kumari

Jul 07, 2022 13:06 IST logo

2 Min read

In-depth: Shrinkflation – What brands lose by reducing product size

In-depth: Shrinkflation – What brands lose by reducing product size

By Sneha Kumari

Jul 04, 2022 03:47 IST logo

5 Min read

In-Depth: What should be YouTube's approach after facing netizens' wrath for 'long, un-skippable ads'?

In-Depth: What should be YouTube's approach after facing netizens' wrath for 'long, un-skippable ads'?

By Sneha Kumari

Jun 28, 2022 04:30 IST logo

6 Min read

Progressive gender portrayal in mainstream advertisements shows an uplift in brand equity and short-term sales, says Soumya Mohanty of Kantar

By Sneha Kumari

Jun 27, 2022 02:49 IST logo

4 Min read

Indian OTT platforms rely heavily on marketing, or do they?

Indian OTT platforms rely heavily on marketing, or do they?

By Sneha Kumari

Jun 23, 2022 04:36 IST logo

5 Min read