measurement

Nielsen appoints Karthik Rao as new CEO

Advertisers must prioritise media quality over cost to curb adex spillage: Report

Are advertisers prepared for the new era of programmatic advertising?

Integral Ad Science rolls out new ad measurement tool for YouTube Shorts

Marketers return to MMM to evaluate effectiveness of multi-channel campaigns: WARC-Amazon Ads study

Industry leaders press for IRS; say ABC not an alternative currency for print

Shift towards fragmented measurement demands frequent reporting: Comscore's Geet Lulla

Purchase intent 23% higher when user exposed to over 15 seconds of message during in-game ad: Gameloft

Indian advertisers have come a long way from just focusing on volume to now aiming for quality: Simon Dussart of Adjust

We're moving away from machine-based to people-based measurement: Nielsen's David Kenny