measurement

Purchase intent 23% higher when user exposed to over 15 seconds of message during in-game ad: Gameloft

Purchase intent 23% higher when user exposed to over 15 seconds of message during in-game ad: Gameloft

By BestMediaInfo Bureau

Apr 25, 2023 13:47 IST logo

3 Min read

Indian advertisers have come a long way from just focusing on volume to now aiming for quality: Simon Dussart of Adjust

Indian advertisers have come a long way from just focusing on volume to now aiming for quality: Simon Dussart of Adjust

By Shreya Negi

Apr 03, 2023 09:47 IST logo

6 Min read

We're moving away from machine-based to people-based measurement: Nielsen's David Kenny

We're moving away from machine-based to people-based measurement: Nielsen's David Kenny

By BestMediaInfo Bureau

Jan 18, 2023 17:55 IST logo

7 Min read

Measurement – The big challenge with Connected TV

Measurement – The big challenge with Connected TV

By BestMediaInfo Bureau

Dec 08, 2022 10:35 IST logo

3 Min read

Zee Melt 2018: Experts discuss CPT, growth of digital and measurement

Zee Melt 2018: Experts discuss CPT, growth of digital and measurement

By BestMediaInfo Bureau

Jun 04, 2018 05:26 IST logo

4 Min read