measurement

Industry leaders press for IRS; say ABC not an alternative currency for print

Shift towards fragmented measurement demands frequent reporting: Comscore's Geet Lulla

Purchase intent 23% higher when user exposed to over 15 seconds of message during in-game ad: Gameloft

Indian advertisers have come a long way from just focusing on volume to now aiming for quality: Simon Dussart of Adjust

We're moving away from machine-based to people-based measurement: Nielsen's David Kenny

Measurement – The big challenge with Connected TV

Zee Melt 2018: Experts discuss CPT, growth of digital and measurement