measurement

WPP appoints Premjeet Sodhi as Global Lead Measurement & Analytics at OpenDoor

DoubleVerify strengthens media quality authentication on Snap

Marketers should move away from binary view of brand versus performance marketing

Why news channels need to re-think their content, monetisation and measurement strategies

Radio players should invest in streaming services & podcasts to resonate with GenZ: Ashit Kukian

Nielsen appoints Karthik Rao as new CEO

Advertisers must prioritise media quality over cost to curb adex spillage: Report

Are advertisers prepared for the new era of programmatic advertising?

Integral Ad Science rolls out new ad measurement tool for YouTube Shorts

Marketers return to MMM to evaluate effectiveness of multi-channel campaigns: WARC-Amazon Ads study