/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
measurement
/bmi/media/media_files/z55bvNjJF6iVm2e9snEv.png)
/bmi/media/media_files/2024/10/25/KKzbnURZuOXRVHKT2YC0.jpg)
Marketers should move away from binary view of brand versus performance marketing
Oct 25, 2024 09:44 IST
3 Min read
/bmi/media/post_banners/78ea27aa6ea3af60e73490cfb4f554a9b02bde1e82d88f656b990542d2548a2e.jpg)
/bmi/media/post_banners/0d1caeee79a49f69340b4f2e95802dc6665fc1c72c96ef6df9234b2a32f602de.jpg)
Radio players should invest in streaming services & podcasts to resonate with GenZ: Ashit Kukian
Jan 12, 2024 09:03 IST
7 Min read
/bmi/media/post_banners/f1326195be8ac650d845ad315f43d6eca42b9b90614981e5bcf84a7d96f139a6.jpg)
/bmi/media/post_banners/af9268751a94ca3fa2b8bcbb90f9ddb790798c7fe879d7c03c76fca648aec0a4.jpg)
/bmi/media/post_banners/773aa8259017e97d81108d083cc552378a8608ab9451eb57540a85644ee8b64a.jpg)
Are advertisers prepared for the new era of programmatic advertising?
Aug 18, 2023 08:43 IST
5 Min read
/bmi/media/post_banners/70356eda74d42e333692e3b9c85265446b1efd042e5682ee613eb1750ac67160.jpg)
Integral Ad Science rolls out new ad measurement tool for YouTube Shorts
Jul 28, 2023 15:57 IST
1 Min read
/bmi/media/post_banners/21dd4b2044450d6b9877f658b606773c844faa1cacb8b1a6cbff050fca64c0f1.jpg)
/bmi/media/post_banners/1337c3bcf7aacbc5d3cfc3005045bac1696835a7082e18549734d93498bc104b.jpg)
Industry leaders press for IRS; say ABC not an alternative currency for print
May 30, 2023 10:15 IST
9 Min read