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measurement
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CTV is booming, but most brands don’t know how to use it right: MiQ
Jun 27, 2025 11:20 IST
5 Min read
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YouTube CTV finally gets a yardstick, but can Comscore fix more than just numbers?
Jun 12, 2025 12:33 IST
6 Min read
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Truecaller eyes spot as India’s next big ad platform after Google and Meta
May 28, 2025 13:17 IST
5 Min read
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Experiments, pricing power, and AI to drive marketing measurement in 2025
May 09, 2025 10:18 IST
3 Min read
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Snapchat unveils new brand suitability suite to empower advertisers
Feb 25, 2025 14:45 IST
1 Min read
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JioHotstar and Nielsen add more transparency to ad measurement with IPL 2025
Feb 17, 2025 07:30 IST
4 Min read
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Paramount and Nielsen sign multi-year deal for measurement and analytics
Feb 05, 2025 07:53 IST
2 Min read
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