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measurement
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BTL marketing faces a crucial reckoning as CFOs demand performance accountability
Dec 09, 2025
10:24
IST
7 Min read
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What JioStar–Nielsen’s IPL cross-screen study means for your next live sports media plan
Nov 24, 2025
08:53
IST
7 Min read
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Netflix introduces Monthly Active Viewers metric as ads reach 190 million a month
Nov 07, 2025
08:21
IST
3 Min read
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Can attention measurement prove its worth or slip into vanity status?
Jul 10, 2025
10:58
IST
4 Min read
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CTV is booming, but most brands don’t know how to use it right: MiQ
Jun 27, 2025
11:20
IST
5 Min read
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YouTube CTV finally gets a yardstick, but can Comscore fix more than just numbers?
Jun 12, 2025
12:33
IST
6 Min read
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Truecaller eyes spot as India’s next big ad platform after Google and Meta
May 28, 2025
13:17
IST
5 Min read
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Experiments, pricing power, and AI to drive marketing measurement in 2025
May 09, 2025
10:18
IST
3 Min read