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measurement
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Experiments, pricing power, and AI to drive marketing measurement in 2025
May 09, 2025 10:18 IST
3 Min read
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Snapchat unveils new brand suitability suite to empower advertisers
Feb 25, 2025 14:45 IST
1 Min read
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JioHotstar and Nielsen add more transparency to ad measurement with IPL 2025
Feb 17, 2025 07:30 IST
4 Min read
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Paramount and Nielsen sign multi-year deal for measurement and analytics
Feb 05, 2025 07:53 IST
2 Min read
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Marketers should move away from binary view of brand versus performance marketing
Oct 25, 2024 09:44 IST
3 Min read
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Radio players should invest in streaming services & podcasts to resonate with GenZ: Ashit Kukian
Jan 12, 2024 09:03 IST
7 Min read