measurement
Truecaller eyes spot as India’s next big ad platform after Google and Meta
Experiments, pricing power, and AI to drive marketing measurement in 2025
Snapchat unveils new brand suitability suite to empower advertisers
JioHotstar and Nielsen add more transparency to ad measurement with IPL 2025
Paramount and Nielsen sign multi-year deal for measurement and analytics
Marketers should move away from binary view of brand versus performance marketing