FMCG

Nourish's #SehatKiSunoNourishHiChuno campaign features Shilpa and Shamita Shetty

Santoor announces brand relaunch with “Young Soch” campaign

In-depth: Brands allocating budgets judiciously after muted growth in H1 adex

Decentralisation of creative prowess? How Mumbai is being challenged as ad capital

Brands to splurge on Connected TV advertising this festive season

Misconception that only high-end brands advertise on CTVs, FMCG and CPG offerings are also expanding: Gavin Buxton of Magnite

FMCG, electronics & fintech to lead adex this festive season

Brands across categories extend their festive ad blitzkrieg till the end of the year

In-depth: FMCG booster dose for India's adex; sectoral ad spend to be 15% more than pre-Covid level

Ecommerce, FMCG to push adex growth in 2021 to almost 2019-levels: GroupM's TYNY report