FMCG

Brinton Pharmaceuticals launches 'No pHighting Please' campaign in light of ad war between two FMCG giants

FMCG may spend 12% on digital advertising next year, says Dawinder Pal of Bikano

FMCG sector chugs back to life as pandemic stabilises and consumption picks up pace: Nielsen

FMCG quickly adopting measures for brand safety, ad fraud and viewability

In-depth: Fashion and apparel brands expect bumper sales during festive season, to launch ad blitzkrieg

Ekam in its current form is half-baked, feel top advertisers

FMCG players expect a good harvest this festive season

Grofers forays into FMCG segment; targets Rs 2,500 crore business by FY 2019

Colgate ad spends grow 3% in FY18, marginally down in Q4

Digital to influence 40 per cent of FMCG consumption by 2020: Google-BCG Report