Diwali

Zee Business presents 'Muhurat Trading' show for Diwali 2023

Here's what brands have been up to for uniting audiences and illuminating lives this Diwali

vivo's Diwali campaign celebrates the joy of homecoming

Harpic's #MomWaliDiwali campaign celebrates family bonds amidst cleaning chores

Cadbury's campaign #ThisAdIsMyStore spotlights small business owners for Diwali

72% of Indians are willing to spend similarly or more than last year for festive travel trip: Research

70% of consumers ready to spend more this Diwali: Survey

Why brands must delink influences from influencers

In-depth: Has incremental revenue from festive season reduced for creative agencies?

Diwali 2022 witnessed a 17% increase in online sales compared to 2021: Criteo report