digital

'Reliance-Disney deal can be structurally disruptive'

Network18's extensive election coverage offers vast brand engagement opportunities: Mitul Sangani

Why has Doritos been skipping print and radio from its media mix?

The Advertising Club Bangalore invites entries for Big Bang Awards 2023

As CTV surpasses DTH or Cable TV, advertisers focus on its measurement

Allocating substantial portion of marketing budget to OTT & influencer marketing: Urban Company's Smit Shukla

Ferrero India expands Kinder portfolio, sweetening its bid to increase market share

Raising cover price the only sustainable solution for print publishers: INS Chief Rakesh Sharma

Maruti Suzuki celebrates six years of Arena with Rs 18 crore ad blitzkrieg

How Bigg Boss selling TV+digital together will play out