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- Feb 25, 2026 11:24 IST
DD Free Dish revenues continue to fall; down Rs 138 crore YoY in FY27
The softer topline reflects both a slimmer inventory and a recalibrated auction framework. Read more...
- Feb 25, 2026 11:19 IST
Prasar Bharati invites applications for e-auction of DD Free Dish MPEG-4 slots
The public broadcaster said the 8th annual (97th) online e-auction is proposed to begin from March 16, 2026, for the period from April 1, 2026 to March 31, 2027. Read more...
- Feb 25, 2026 11:06 IST
Voltas shifts to full appliance model as e-com hits 15%, digital crosses 40% of marketing spends
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With 18% AC market share, 30,000+ touchpoints, 40%+ digital spends and appliances scaling to 6-9% share, Voltas signals transition from RAC (Room Air Conditioners) giant to full home brand. Read more...
- Feb 25, 2026 10:24 IST
INNOCEAN India and Canvas Worldwide India win integrated communications mandate for UPES University
The partnership will see INNOCEAN lead creative and strategy while Canvas Worldwide handles media planning and execution for 2026 initiatives. Read more...
- Feb 25, 2026 10:18 IST
Talented launches AI-native venture mktgstack to expand Grid model
Founded by former Talented executives Namrata Chawla and Varun Khiatani, mktgstack backs growth beyond campaign-led advertising models. Read more...
- Feb 25, 2026 10:09 IST
AdCounty Media launches PUB-361 ad-tech platform
Platform centralises real-time revenue reporting, impressions tracking, eCPM and fill-rate analytics; also supports ad trafficking with role-based access controls and audit mechanisms. Read more...
- Feb 25, 2026 09:46 IST
Actively evaluating opportunities: Saurabh Varma on Wondrlab’s Madison acquisition talks
So far, Wondrlab has acquired seven companies. If Wondrlab acquisition of Madison becomes official, it will become the largest acquisition of an Indian agency by another Indian agency. Read more...