Top Advertising, Marketing and Media news headlines of today - Feb 26, 2026

In an exclusive conversation with BestMediaInfo.com, Lahoti says individual channel prices remain under forbearance, but warns bouquet practices must not burden consumers. Read more...

The updated design system is intended to be flexible and adaptable, applying across awards, partnerships, digital platforms, and other touchpoints. Read more...

As AI platforms reshape discovery and strip away referral flows, publishers must shift from chasing pageviews to building licensing frameworks, data control and monetisable access models designed for machine-driven consumption. Read more...

Agency leaders call for a shift from impression-led selling to outcome-driven metrics, logged-in ecosystems, shared risk models and stronger tech integration to help news publishers reclaim meaningful share in digital media plans. Read more...

Singapore-based executive to oversee overseas expansion, partnerships and market launches, with joint reporting responsibility to company leadership. Read more...

The zero-alcohol variant of Corona to roll out nationwide at Rs 120 as AB InBev India expands its presence in the country’s fast-growing non-alcohol beer market. Read more...

The court says beverage cannot be placed under residuary tax category and upholds concessional 4% VAT rate for 2008–2012 period. Read more...

For full-year 2025, the USA declined 4.2%, the UK fell 7.6%, Germany slipped 5.8%, and China dropped 14.3%, while India delivered growth of 3.8%. Read more...

With this reorganisation, the ad network aims to stabilise the business in 2026, return to organic growth in 2027 and accelerate from 2028. Read more...

Former Ogilvy creative and NID alumna reunites with founder Emmanuel Upputuru as agency signals strategic shift and renewed focus on craft and leadership. Read more...

Audience measurement company unveils new identity after 2025 ownership change, outlines focus on hybrid data, AI and independent measurement standards. Read more...

At the DNPA conclave 2026, the Union minister asked digital platforms to voluntarily rethink revenue-sharing policies for news publishers, creators and researchers, saying other countries have shown the issue can be addressed through law if needed. Read more...

Mariam Mammen Mathew called for responsible AI deployment, structured access to quality content, and licensing and revenue-sharing frameworks, while stressing that AI systems must reflect India’s linguistic and cultural diversity. Read more...

US President Donald Trump ranks second globally with 43.2 million followers, while Yogi Adityanath is second in India with 16.1 million, followed by Rahul Gandhi with 12.6 million. Read more...

Netflix, Amazon Prime Video and Disney+ among services that will be required to follow content and accessibility standards applied to traditional broadcasters. Read more...

Ad film ‘Homecoming’, conceptualised by Omnicom, portrays shifting ideas of masculinity and the role of fathers; campaign to roll out across OTT, cinemas and outdoor. Read more...

The company said the court held that proceedings against its JMD, CEO and CFO, as employees, were “without jurisdiction and unsustainable in law”. Read more...

Europe remains the largest international market, with the United Kingdom emerging as a stronghold within the region, Vice president of Greenlam revealed. Read more...

After the AI impact summit row, the university has launched a digital counteroffensive, releasing rap videos, Instagram reels, campus testimonials and influencer endorsements to challenge media narratives and reinforce its brand image. Read more...

On the sidelines of India Design ID, CEO Amit Syngle said the brand prefers fewer, bigger bets over scattered buys, with cricket at the centre of its high-reach strategy. Read nore...