Top Advertising, Marketing and Media news headlines of today - Feb 24, 2026

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  • Feb 24, 2026 15:48 IST

    Tata Chemicals’ Rallis India hands social media mandate to HGS Interactive

    Agency to manage content and campaigns to strengthen farmer and stakeholder engagement across platforms. Read more...



  • Feb 24, 2026 15:39 IST

    MRSI to honour BV Pradeep with Lifetime Achievement Award at Golden Key Awards

    Award to be presented at the 7th edition of the show on March 6, 2026, in Mumbai. A former Unilever leader. Read more...



  • Feb 24, 2026 15:36 IST

    FTA Global gets digital marketing mandate for Apex Group

    FTA Global to handle SEO, paid marketing and website maintenance for Apex Group under a one-year mandate aimed at improving search visibility and digital performance. Read more...



  • Feb 24, 2026 15:15 IST

    PHD consolidates Menarini Asia-Pacific’s media mandate across region

    Omnicom Media agency to handle planning and buying in seven additional markets, including India; work underway from January 1, 2026. Read more...



  • Feb 24, 2026 15:03 IST

    Local FMCG brands tighten grip on APAC; value share rises from 74% to 79%

    Worldpanel by Numerator report flags shift to brand-led local players powered by agility, digital capability and long-term brand building. Read more...



  • Feb 24, 2026 14:54 IST

    Ex-The Man Company leaders join hands to launch skincare startup Puresta

    Puresta acquired HealthQ Life Science, the parent company of D2C skincare brand SKINQ. The company has raised Rs 34 crore in a pre-seed funding round led by Spring Marketing Capital. Rumi Ambastha joins as marketing head. Read more...



  • Feb 24, 2026 13:10 IST

    Prabhkiran Singh to step down as Bewakoof CEO after 14 years; to exit by March-end

    On his exit, Singh says Bewakoof is “structurally ready” for its next phase, with a strong leadership team and the backing of TMRW and the Aditya Birla Group. Read more...



  • Feb 24, 2026 13:07 IST

    Commercial EV maker Euler Motors elevates Pallavi Arora to AVP - Marketing

    She will focus on brand positioning, digital transformation and customer engagement as Euler Motors scales up its presence in the commercial EV market. Read more...



  • Feb 24, 2026 12:39 IST

    JioStar surrenders three channels’ licences citing ‘business decision’

    It may be recalled that JioStar had integrated all Sports18 channels into the Star Sports Network, effective March 15, 2025. Read more...



  • Feb 24, 2026 11:16 IST

    Metro Brands appoints Harshvardhan Chauhan as Chief Marketing Officer

    Metro Brands Limited has appointed Harshvardhan Chauhan, an industry veteran with over 18 years of experience as its new Chief Marketing Officer and Senior Management Personnel. Read more...



  • Feb 24, 2026 11:11 IST

    Mahindra-Manulife life insurance JV names Suresh Agarwal as MD & CEO designate

    Mahindra Insurance Brokers CEO to step down on April 30 and take charge from May 1, subject to regulatory approvals. Harshal Shah, Chief Marketing Officer, Asia, Manulife, will also serve as the Manulife Principal Officer of the insurance JV. Read more...



  • Feb 24, 2026 11:05 IST

    APAC marketers talk long-term but measure like it’s a one-week campaign

    Survey of 375 senior marketers and agency leaders across nine markets finds 55% of agencies say clients prioritise activation, while only 9% measure beyond six months. Read more...



  • Feb 24, 2026 11:01 IST

    Star Sports finds itself in a controversy as India-South Africa cupcake ad backfires

    Star Sports withdrew its controversial "cupcake" ad after it backfired when South Africa crushed India by 76 runs in 2026 T20 World Cup Super 8 clash; the campaign was dubbed as ‘arrogant’ even before the match. Read more...



  • Feb 24, 2026 10:58 IST

    Signpost wins Kolkata streetscape OOH rights; Rs 450 cr ad revenue projected over 10+2 years

    Signpost India has secured a 10+2-year exclusive outdoor advertising contract for the Kolkata districts under a Public-Private Partnership model. The project is projected to generate approximately Rs 450 crore in gross revenue, with over Rs 250 crore designated for the KMC. Read more...



  • Feb 24, 2026 10:52 IST

    From Akshay to SRK to Rohit Shetty, Harpic leans on stars to normalise toilet ads

    Harpic’s India advertising has paired proof-led cleaning demos with high-recall faces, keeping toilet-cleaning communication loud, familiar and prime-time friendly. Read more...



  • Feb 24, 2026 10:45 IST

    Advertising isn’t over, but it is no longer the main act

    Storytelling

    Brands are shifting from 30-second campaigns to always-on content systems, creator ecosystems and IP-led storytelling, with advertising increasingly playing the role of amplification and distribution. Read more...



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