/bmi/media/media_files/2025/09/08/bmi-logo-2025-09-08-15-15-00.jpg)
- Feb 24, 2026 15:48 IST
Tata Chemicals’ Rallis India hands social media mandate to HGS Interactive
Agency to manage content and campaigns to strengthen farmer and stakeholder engagement across platforms. Read more...
- Feb 24, 2026 15:39 IST
MRSI to honour BV Pradeep with Lifetime Achievement Award at Golden Key Awards
Award to be presented at the 7th edition of the show on March 6, 2026, in Mumbai. A former Unilever leader. Read more...
- Feb 24, 2026 15:36 IST
FTA Global gets digital marketing mandate for Apex Group
FTA Global to handle SEO, paid marketing and website maintenance for Apex Group under a one-year mandate aimed at improving search visibility and digital performance. Read more...
- Feb 24, 2026 15:15 IST
PHD consolidates Menarini Asia-Pacific’s media mandate across region
Omnicom Media agency to handle planning and buying in seven additional markets, including India; work underway from January 1, 2026. Read more...
- Feb 24, 2026 15:03 IST
Local FMCG brands tighten grip on APAC; value share rises from 74% to 79%
Worldpanel by Numerator report flags shift to brand-led local players powered by agility, digital capability and long-term brand building. Read more...
- Feb 24, 2026 14:54 IST
Ex-The Man Company leaders join hands to launch skincare startup Puresta
Puresta acquired HealthQ Life Science, the parent company of D2C skincare brand SKINQ. The company has raised Rs 34 crore in a pre-seed funding round led by Spring Marketing Capital. Rumi Ambastha joins as marketing head. Read more...
- Feb 24, 2026 13:10 IST
Prabhkiran Singh to step down as Bewakoof CEO after 14 years; to exit by March-end
On his exit, Singh says Bewakoof is “structurally ready” for its next phase, with a strong leadership team and the backing of TMRW and the Aditya Birla Group. Read more...
- Feb 24, 2026 13:07 IST
Commercial EV maker Euler Motors elevates Pallavi Arora to AVP - Marketing
She will focus on brand positioning, digital transformation and customer engagement as Euler Motors scales up its presence in the commercial EV market. Read more...
- Feb 24, 2026 12:39 IST
JioStar surrenders three channels’ licences citing ‘business decision’
It may be recalled that JioStar had integrated all Sports18 channels into the Star Sports Network, effective March 15, 2025. Read more...
- Feb 24, 2026 11:16 IST
Metro Brands appoints Harshvardhan Chauhan as Chief Marketing Officer
Metro Brands Limited has appointed Harshvardhan Chauhan, an industry veteran with over 18 years of experience as its new Chief Marketing Officer and Senior Management Personnel. Read more...
- Feb 24, 2026 11:11 IST
Mahindra-Manulife life insurance JV names Suresh Agarwal as MD & CEO designate
Mahindra Insurance Brokers CEO to step down on April 30 and take charge from May 1, subject to regulatory approvals. Harshal Shah, Chief Marketing Officer, Asia, Manulife, will also serve as the Manulife Principal Officer of the insurance JV. Read more...
- Feb 24, 2026 11:05 IST
APAC marketers talk long-term but measure like it’s a one-week campaign
Survey of 375 senior marketers and agency leaders across nine markets finds 55% of agencies say clients prioritise activation, while only 9% measure beyond six months. Read more...
- Feb 24, 2026 11:01 IST
Star Sports finds itself in a controversy as India-South Africa cupcake ad backfires
Star Sports withdrew its controversial "cupcake" ad after it backfired when South Africa crushed India by 76 runs in 2026 T20 World Cup Super 8 clash; the campaign was dubbed as ‘arrogant’ even before the match. Read more...
- Feb 24, 2026 10:58 IST
Signpost wins Kolkata streetscape OOH rights; Rs 450 cr ad revenue projected over 10+2 years
Signpost India has secured a 10+2-year exclusive outdoor advertising contract for the Kolkata districts under a Public-Private Partnership model. The project is projected to generate approximately Rs 450 crore in gross revenue, with over Rs 250 crore designated for the KMC. Read more...
- Feb 24, 2026 10:52 IST
From Akshay to SRK to Rohit Shetty, Harpic leans on stars to normalise toilet ads
Harpic’s India advertising has paired proof-led cleaning demos with high-recall faces, keeping toilet-cleaning communication loud, familiar and prime-time friendly. Read more...
- Feb 24, 2026 10:45 IST
Advertising isn’t over, but it is no longer the main act
/filters:format(webp)/bmi/media/media_files/2026/02/24/storytelling-2026-02-24-10-27-23.jpg)
Brands are shifting from 30-second campaigns to always-on content systems, creator ecosystems and IP-led storytelling, with advertising increasingly playing the role of amplification and distribution. Read more...
/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)

Follow Us