dentsu

7 in 10 consumers purchase based on their mood: Dentsu Consumer Study

India still impacted by annualisation of client losses in media from Q2 2023: dentsu

Dentsu India inks partnership with Ripplr for client-led solutions

Warner Bros. Discovery partners with Posterscope for mural art of ‘Godzilla x Kong: The New Empire’ movie

Reliance-Disney merger: Experts spell out opportunities and challenges

Only 2.5 sources of information influence a consumer's brand decision: Merkle 2024 Customer Experience Imperatives report

Indian adex for 2024 – GroupM estimates exceed others by Rs 50,000 crore

E-retail platforms command 23% of digital adex to Rs 9,149 crore in 2023: dentsu

Cost and creative readiness stand out as primary hurdles in CTV advertising space

Coca-Cola has the highest conversion rate from creativity to effectiveness: WARC