dentsu

Only 2.5 sources of information influence a consumer's brand decision: Merkle 2024 Customer Experience Imperatives report

E-retail platforms command 23% of digital adex to Rs 9,149 crore in 2023: dentsu

Cost and creative readiness stand out as primary hurdles in CTV advertising space

Coca-Cola has the highest conversion rate from creativity to effectiveness: WARC

Ex-Enormous ECD, Ashish Kharwatkar, launches independent ad agency- 'Fun Intended'

Ice cream brand Dinshaw's onboards Malvika Mehra as Brand Partner

Digital Refresh Networks ropes in Rahool Talukdar as head of creative

Cannes Lions 2024: Prasoon Pandey and Prerna Mehrotra named jury presidents

Radhika Burman joins Ogilvy India as SVP- Strategy

Younion appoints Arindam Roychowdhury as VP – Strategic Growth